‘My Job Depends on Ag’ strikes marketing gold

Valley residents Stephen Malanca and Erik Wilson were fed up with claims that farmers use too much water and do more damage than good to the environment. They were also frustrated that many residents, even as close as San Francisco, had no idea of the scope of Valley farming and how much it’s connected to other major businesses, thus playing a large role in the success of California’s economy. So two months ago, Malanca, who works at Mac’s Equipment Repair in Kerman, and Wilson, who owns a custom spraying company in Dos Palos, created a Facebook group called “My Job Depends on Ag” and began offering decals to get their message out. In two short months, the page has attracted nearly 35,000 followers. And decals have sold like hotcakes, with about 5,000 decals purchased so far. <more>

July 28, 2015 The Business Journal