The California Milk Advisory Board reports that ESL California-standards milk, carrying the Real California Milk seal, will soon be available at Wal-Mart and Sam’s Club stores throughout Mexico. The milk, which carries an 85-day shelf life, will be available in Whole, Reduced Fat, Low-Fat and Fat-Free varieties at over 206 stores. The initial order of three truckloads of California milk is a good sign of the potential this high-value product has in a thriving market for California dairy. Western United Dairymen President Tom Barcellos hailed the move as a good indicator of the popularity of California-standards milk but noted the irony of the move. “We can sell this milk in Mexico but we can’t get processors outside of California to provide it to their consumers,” he noted. “Mexican consumers are getting higher protein and calcium with California-standards milk and hopefully someday that will be the case throughout the United States.” May 11, 2012 WUD Friday Update