National animal well-being program launched by dairy groups
Aug. 21, 2009 - - An animal well-being program designed to bolster consumer
confidence in the U.S. dairy industry is being launched by National Milk
Producers Federation (NMPF) and Dairy Management Inc. (DMI). The new national
Dairy FARM program (Farmers Assuring Responsible Management) will demonstrate
producers’ commitment to the highest level of animal care and quality assurance,
say organizers. The program, which will become available in the fall of 2009, is
voluntary and available to all producers. NMPF is managing the production and
dissemination of technical animal care manuals, producer education and training,
on-farm evaluation, and third-party verification. DMI is assisting with producer
and industry outreach, and market-chain and consumer relations.
At the heart of the program is the revised NMPF “Caring for Dairy Animals” manual, which details best management practices for a variety of animal care issues, including animal health, facilities and housing, animal nutrition, equipment and milking procedures, and transportation and handling. The content of the manual is consistent with the principles and guidelines of the National Dairy Animal Well-Being Initiative, which was introduced in 2008. NMPF is working with dairy animal care experts to assure that the document reflects current practices, animal health concerns, innovations, and advances in technology.
Training and informational DVDs will be made available to producers, cooperatives, and others interested in dairy animal care. A Dairy FARM program website will include producer education and training. Once producers have completed the educational component, the next step will be an on-farm evaluation by a trained veterinarian, extension agent, or co-op field staff member, said Jerry Kozak, NMPF chief executive officer. The producer then receives a status report and, if necessary, an action plan for improvement. “To protect the integrity of Dairy FARM, we are also developing a third-party verification program,” Kozak said. “We want quantifiable, objective verification that the dairy industry is providing appropriate care for animals. It’s important to remember that the goal of verification is to validate the program, not judge individual producers.”
On-farm evaluations will begin in 2010 and third-party verification will start in 2011. Cooperatives and processors may choose to participate in the program to bring consistency to dairy animal care nationwide.
NMPF has assembled an advisory panel to provide guidance on Dairy FARM. The panel is comprised of dairy experts and industry professionals representing many facets of the industry. Members include Stan Andre, California Milk Advisory Board; Marguerite Copel, Dean Foods; John Frey, Pennsylvania Center for Dairy Excellence; Virginia Littlefield, Safeway Inc.; John Kennedy, Kraft Foods; Shelly Mayer, Professional Dairy Producers of Wisconsin; Dr. M. Gatz Riddell, American Association of Bovine Practitioners; Allen Sayler, International Dairy Foods Association; and Lynne Schmoe, Washington Dairy Products Commission.
For more information on the national Dairy FARM program, contact Betsy Flores at (703) 243-6111 or log on to www.nationaldairyfarm.com.