USDA seeks input on new beef promotion order

The U.S. Department of Agriculture’s Agricultural Marketing Service is seeking input from the public to guide its development of a new industry-funded promotion, research and information order (also known as a “checkoff program”) for beef and beef products.

The new order would be in addition to the existing beef checkoff program, providing American beef producers with more resources for the marketing of their products and research to help strengthen the country’s beef industry. Beef industry leaders agree that the current fee of $1 per-head-of-cattle per producer is too little. The $1 assessment has remained the same since 1985 when Congress first created the beef checkoff program, and the amount can only be changed through Congressional action. <more>

Nov. 7, 2014 USDA news release